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So far rebecca@coroscreative.com has created 19 blog entries.

A Vision We Believe In

In the three years since launching Coros, we have had one wild and wonderful ride. When we launched, we dedicated ourselves to using our powers in business development, brand excellence, and leadership coaching to help creative people and organizations do what they love and live the life they believed in.

And it has been amazing. We’ve worked with over one hundred creative people and organizations, helping them find clarity in their professional vision and personal success through putting it into practice everyday. We’ve been there to hand people the tools to dig deep when answering the big questions. We’ve created beautiful brand experiences. We’ve made mistakes, and learned to hold our own with (some) grace. We’ve been inspired by the courage and veracity of people following their dreams, especially when facing the realization that their dreams have changed. And we have really truly learned that leading workshops is not our strength. (Thank you, Oslo.)

To all the people we’ve worked with: thank you for making our dream a reality. It would not have been possible without you. And we could not be more grateful.

Now, if this is starting to sound like a breakup letter, don’t worry. We’re not going anywhere. But we have been doing some soul searching. And we are getting ready to take action on a vision and mission that we deeply believe in.

We’re getting ready to take on how healthcare entrepreneurs do business. The urgent need for new business models and strategies in how effective healthcare is delivered is abundantly evident. Providers need it. Patients need it. Families need it. Communities on all scales need it.

We all know better ways are out there. Over the years, about a quarter of our clients have worked in healthcare, everything from rural clinics and hospices, to alternative medicine providers and ol’ fashioned M.D.’s, as well as the California Department of Health Care Services. When it came down to it, each was as deeply concerned with the state of healthcare today as the rest of us. And while there are many excellent examples of healthcare innovation popping up, healthcare entrepreneurs need help putting them into practice.

In 2016 and beyond, we are committing ourselves to using our powers for a vision we believe in: towards helping creative entrepreneurs in healthcare deliver the kind of care that inspired them to go into medicine in the first place. We’ll be helping them reflect and define their vision, build brand experiences that share their values, and coach them through the cultural change that comes with being a leader in your industry.

For now, we will still take on projects with creative entrepreneurs from other disciplines. But things around here are going to start looking a little different. You’ll start to see more articles about the healthcare issues and topics that we’re passionate about addressing. You’ll learn about leaders across the broad spectrum of healthcare delivery who inspire our work. And maybe you’ll turn out to be a provider who jumps on the healthcare revolution bandwagon with us and takes the deep dive into building a practice aligned with your vision. However you decide to engage, thank you for sharing the journey.

We look forward to all the wild and wonderful this next chapter has in store.

Authenticity, My Worst Date Ever, & Being A Professional

We live in a jargon-riddled world. So many of the experiences, interactions, and impressions we encounter everyday are held together with “presentation.” Yes, presentation counts. Especially in our age of over-branded everything. But when it comes down to actually building a life doing what you love, jargon doesn’t get you very far. Instead, jargon is the anti-glue that makes everything fall apart. What counts is knowing how to show up, do good work, and speak like the person that you are.

People want to do business with people, and especially with people that they like. As creative entrepreneurs, we strive to blend the personal with the professional. But bringing in the personal can feel like a threat to being perceived as professional. Which can open the floodgates for over-thinking. How much to reveal? How much to conceal? And the crowning fear: What if they don’t like me?

This is where my worst date ever comes in. *Ahem.*

I had just moved back to San Francisco after a particularly painful breakup. I was heart-broken and a major downer to be around. A friend, wanting to help, suggested I go on a date with someone (anyone!) just to warm up to the idea of meeting someone new. Eventually, I agreed. This was pre-internet dating and I was clueless. So, I went to an open mic night. I saw someone who seemed interesting and got her email off the program notes. Enter first mistake: I should have tried talking to her. We began a little correspondence. Enter deadly mistake: I painstakingly crafted every word of every email to sound funny, intelligent, and thoughtful. (Because: what if she didn’t like me?) When we finally met up for a date, it was, as you can imagine, a disaster. We had no common ground: no shared values, no shared interests, no chemistry. Nothing. We tried to open up, share personal stories, but they fell flat every time. At the end of the date, we shook hands and went our (very) separate ways.

Over-thinking takes us out of the picture. It substitutes who we are with who we think we should be and creates a facade which protects us from getting hurt. The rationale amounts to something like: if they don’t like my facade, no big deal because it’s not really me anyway. But this will never lead to meeting people, including clients, who really like us.

I notice among friends and clients alike that women disproportionately worry about being perceived as professional. No surprise there. Women have a much harder time being respected as equals in the workforce. Our professionalism is constantly being evaluated based on what we wear, what we say, and how we present ourselves. So, of course, that’s turned into self-evaluation. Is it any wonder we get bogged down comparing ourselves to strangers on the internet?

There is a way out.

It’s get comfortable talking about yourself as a professional. When that happens, the personal naturally shines through. Sound like a cop out? Here’s some etymology for you. The term professional comes from the root word ‘profess’ – meaning ‘to declare openly’. A professional, ‘one who declares openly.’

Try this as an experiment: Make it an aim for one week to tell people about your professional work. If you have put in the time and energy to be great at what you do, tell people. If you have been working on a project you’re really excited and challenged by, tell people. If you’ve landed your dream client, tell people. Acknowledge out loud what you have achieved, what your strengths are, who you’re the best at working with, and what you want to achieve next. From my experience, as an entrepreneur, woman, and trusted guide to other creatives, the fastest path to feeling like a professional is to tell people you’re a professional. Declare it openly.

You might find you can do it without the jargon and without market researching every word. In turn, you’ll meet people who need your expertise but want to work with you for who you are.

At the risk of sounding too #inspirational:

Ditch the jargon. Declare it openly. And never look back.

One Tiny, Great Dare

I don’t want to go to work.

When the alarm goes off in the morning and we’re yanked from our cozy cocoons, for many of us, our first thought is dread at having to spend our days a) doing work that doesn’t feed our passions, b) working in a culture that doesn’t allow our talents to be fully utilized, or c) leading a team that we don’t really know how to lead. Ask a room full of people how many of them are either in one of these situations themselves or know someone who is, and almost every hand in the room will be waving.

When I tell people that I started my company to help leaders lead in an authentic way that makes their people want to come to work every day, they start telling me stories

  • They tell me about the terrible boss they had at that job they stayed at way too long.
  • They tell me about how there was so much talent on their team, but their boss wouldn’t listen to their ideas.
  • They tell me about how stress at work impacted their lives in incredibly harmful ways: they didn’t have energy to spend time with their kids, their marriages suffered, they gained weight and began drinking more, only to keep going back to that office day after day.
  • Often, leaders themselves tell me how miserable they are, unsure of what they can do to make their people want to work for them. Most of these leaders start their stories by telling me that they have a retention problem on their team – “I just can’t keep a team for more than 6-months!”

Some of these story tellers figured out a way to escape or change those toxic teams, and their stories are ones of “and then, we did this and everything got so much better,” but the majority of people who tell me their stories are still working in these environments, afraid to leave what’s known, no matter how dangerous. They ask me what they can do to break link between dread and work. Below are my most frequently offered recommendations:

For leaders:

  • Examine your leadership style. This is best done with a coach, a trusted colleague, or family member who will ask you good questions, be direct, and (painfully) honest. If you have a retention problem on your team, the buck stops with you. Consider your hiring practices, ability to delegate, recognition style when work is well done, willingness to walk into healthy conflict, skillfulness when delivering and receiving hard feedback, and enjoyment of your own job.
  • Listen. Get to know the people on your team. Everyone has personal motivations bringing them to work every day. To some, it will be a paycheck. To others, the company mission. Some people on your team will truly enjoy the work they’re doing on a daily basis. Once you know the motivations of the people in your care, you will be able to tailor your leadership and messaging to maximize the impact you’ll have on each individual on your team.
  • Engage. Ask your people what aspects of their job they enjoy most, and in what aspects they’re most confident. Work to maximize their time working in those areas, and tell them you’re going to try to do so. Learn what aspects of their job they most dislike or feel less confident in. Create a plan to either eliminate those tasks, or provide additional training or mentorship. No one wants to spend their days doing work they don’t feel skilled enough to do.
  • Follow-through. The quickest way to lose an inch (or a mile) of newly gained respect is to make promises that get your team excited, then fail to follow through on them. Put calendar reminders in your phone, sticky notes on your computer/desk, write in marker on your hand. Whatever you have to do to follow through on promises made to your team, do it.

For employees:

  • Write down your non-negotiable list. If you could wave a magic wand and create your ideal job, what elements would be present? Consider commute, office environment, dress code, colleagues, type of work you’d be doing, number of hours worked per day/week, salary, etc. Check out your list and highlight how many of these elements are possible at your current job.
  • Identify and write down what specific elements of your current role/experience/daily routine you dislike and want to change. Avoid statements like “I’m bored” and instead write down, “I hate typing memos and organizing spreadsheets when I want to be more creative and work on designing the layouts of presentations.”
  • Consider how many of the elements from your non-negotiable list could be possible at your current job. For example, if you really want to work on other types of projects, consider how you might advocate for that. Want a work from home day each week? How might you present your case to make it happen?
  • Get some support from people who ask good questions and can help you figure out next steps. Ideally, this person will be outside of your workplace to avoid going down the rabbit hole of “I know, isn’t it awful” conversations. Choose someone who will help hold you accountable to taking next steps toward your magic wand work environment.

Deciding to change something to lessen or banish the weekday alarm clock dread is an extraordinary act of courage.

When we become adults, we are not suddenly thrown onto a hamster wheel, where we have to keep going to the same job over and over again, doing the same things and wishing for different results.

We are competent, capable, kick-ass people who have within us the ability to make choices to effect outcomes. Do not stay at a dread-inducing job one more day without taking at least one step to fix it.

Making a decision to change a situation that makes you unhappy can be terrifying. However, as Teddy Roosevelt said, ““It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.”

Decide today, be you leader or employee, to do one thing differently; to take one tiny, great dare. Decide that your alarm clock will be now be the signal of a new day – one in which you get to make the choices, and walk a surely zigzagged path toward something you believe is possible.

~

Guest post by Coros Partner Emily Gelblum of The Green Door Group.

Learn more about her, over here.

See how her work and leadership coaching are an essential part of the Coros Method, over here.

And get to know her philosophy of leadership coaching, over here.

 

 

 

How To Set Aims You Can Keep

Maybe it was all those years of not being expected to do anything from June to September. Maybe it’s the heat. Maybe we’re just lazy. Whatever the reason du jour, productivity (and therefore business) always slows down for us in the summer months. As a consultancy for creative entrepreneurs, we hope that our fellows creatives are out there swinging off of rope swings into mountain rivers, drinking iced cocktails, and making money through some good passive income sources in the meantime. Now that summer is winding down, it’s time to get focused, get motivated, and back into a routine that will help you stay on track (and not wander off into Instagram). Here’s how we do it:

1) Get Aligned to the Big Picture  – We cannot say this enough. When you have that big dreamy vision of what your life as a creative entrepreneur could look like, all the little tasks and routines suddenly become the tiny steps that make up the giant leap for great change. Ask yourself:
     What does my life as a creative entrepreneur look like a year from now?
     What do I want to accomplish in the last quarter of the year towards that aim?
     What kind of work do does that lead me to do?
     Does my portfolio reflect that?
     Who are the clients that will make that possible?
     How can I reach those clients?
2) Set Meaningful & Actionable Goals – Now that you have your big picture, break it down into achievable pieces. Figure out what you need to achieve every month, and then by every week, in order to be moving towards your aim. Remember to be realistic and specific when setting these. Give yourself tasks you can actually achieve. So, instead of setting a task like “Blog more,” get more narrow. Ask yourself how often you need to blog to achieve the aim of blogging. For example, if my aim with blogging is to stay on the radar of my perfect-fit potential clients so that they know when new services or specials come up, maybe a useful practical blog post once a week is plenty. Maybe even once per month, depending on your audience and your offering. By tying your small actionable aims to your big goals, you keep your daily actions relevant and at the right scale.
3) Keep It Visible & Integrated – The problem with setting big aims is that we forget about them quickly. Usually within three days, if I haven’t started on an action item then it’s not going to happen. So, find a way to keep these aims visible and also integrated with your workday. Write them all down somewhere that you can see it everyday, every hour, without fail. Put your To-Dos on the calendar so that every Monday you will be reminded of your goals for that week. Get up and walk around your office in the morning as you brainstorm your activities for the day. Set a lunchtime alarm clock that reminds you to review what you had hoped to achieve with what was possible, and plan for your afternoon accordingly.
4) Learn From What Happens – It’s cliche but true that Rome wasn’t built in a day. Neither will your creative empire. That being said, actionable goals requires patience with yourself as you learn the amount of time it actually takes to get something done. Even when we are operating at top efficiency, it’s not always possible to achieve everything we set out to do. This is important because what you actually do versus what you think you should do is data. It tells you what “meaningful & actionable” actually means for you. Don’t ignore these details. Use them to learn about how you actually spend your time, what you really like to do, and what you think you should do but always avoid. In these discrepancies we learn the difference between where we are now and where we want to be. Sometimes that distance can be bridged by effort. But often the same tasks are still on our to-do list at the end of the week, which means that they need to be reassessed. Ask yourself:
     What’s the aim of those tasks?
     Why am I avoiding them?
     Are they necessary?
     Can those aims be achieved another way?
Would these four steps make a difference in how you set, achieve, and asses your business goals as a creative entrepreneur? What do you do to make it work? We’d love to hear from you and learn about your process.
If you need help, you might try out our professional coaching sessions or our Vision Coaching package, where we work one-on-one with creatives over 7 weeks to set their vision, develop a marketing strategy, set weekly aims, and get feedback and accountability. Learn more about it over here: http://www.coroscreative.com/hireourhelp/

How To Hire A Consultant For Your Creative Business

You’ve made the leap into working for yourself and have come as far as you can on your own grit, knowledge, and resources. Now you’re ready to hire some professional help to launch a new product, hone in on your audience, or take a step back and get the bigger picture before overhauling your brand.

Usually when people get to this point, they are ready for everything to have been done yesterday. Do not be fooled! Take your time to understand what you really want, ask good questions, and do your homework before hiring a consultant or team to help you.

From helping hundreds of creatives at all phases of business development, here are some things we’ve learned that really work.

The First 2 Questions
When we talk to a prospective client, we always begin with two questions:

1. What do you want to accomplish?
2. How do you think we can help you?

These questions are a great place to begin your brainstorming. Keep your notes in a place you can access and add to at any time. At Coros, we use Evernote, which syncs your desktop and mobile app to keep your notebooks available wherever you are.

Shop Around
Explore your options. Find out who your friends and colleagues have worked with, and if they got the results they were expecting. Then get to know the prospects. Read their blogs, subscribe to their newsletters, follow them on social media, and talk to their previous clients. Ask yourself:

1. Do they have the skills, knowledge, and experience to help you accomplish your goals?
2. Do you like their style and aesthetic?
3. Do they offer services at your price point?

Know Where You Stand
Pull together all the facts and figures you can about where your business is now. The more detailed the better, though the specific information you gather will depend on your goals. This will not only help you better understand your accomplishments, challenges, and needs, but will show a consultant that you have done your homework and are ready to up your game. Collect data like:

1. Who is your target audience and how do you reach them?
2. How many people currently engage with your business?
3. What is your income and expense data on a monthly, quarterly, or annual basis?
4. How is your brand positioned in relation to your industry and location?

Request an Appointment
If you have found a consultant that seems like a good fit, request an appointment. Use the above questions to be as specific as possible in formulating what you want to achieve and how you think they can help. Show them you’re taking a professional approach to soliciting their services and they will appreciate and respect you for it. Just because you have a first appointment doesn’t mean you will be tied down to working with them. Think of it as a two way interview and be prepared to assess:

1. Were they easy to communicate with?
2. Did they understand my needs and can they satisfy them?
3. Did I like interacting with them?
4. Do I want to work with them?

Be Ready to Say Yes
If you know where you are, where you want to go, and have found someone who can help you get there, be ready to go say yes and go for it.

There will always be “reasons” to hold back, lay low, and keep looking. Usually, those are things like fear of making the wrong choice, fear of failing, fear of succeeding, fear of commitment, or fear of investment. (See a trend here?)

Yes. It is scary to take the leap. To really go for it. To be all in.

But it’s the only way if you want to learn to make the right choices, to fail, to succeed, to commit, to invest, and ultimately to live your dream.

Have you ever hired someone to help you build your business? What questions do you ask before hiring a consultant? I’d love to hear them. Drop me a line at rebecca@coroscreative.com.

~Rebecca

By |July 2nd, 2015|Business Visioning, Entrepreneur|0 Comments

Make the Most of Your Downtime (While It Lasts!)

The first half of the year kept us on the move. We’ve been making entrepreneurial magic happen and brewing up a creative storm. Now there’s that little lull before the next wave of client work picks up.

So, what to do with the down time?

The irony is that this is the time we all wait for. And then, by the time it rolls around, we have forgotten about all those things we’d been waiting to do.

I’m a great list-maker, but the down time is really for the kinds of things that we long for that never make it onto the daily to-do list.

Here are a few things I’ve learned to invest my down time in.

 

Vision + Practice Alignment

We set out with a great vision of who we are, who we serve, and what we do. When we get into the nitty-gritty of the day to day, we often find ourselves making choices (and content) that is not as aligned with our vision as we would wish. So, now is the time to line it all up, see what fits, toss what doesn’t, and identify opportunities for development.

 

Explore Your Industry

Most of us are tuned in to our industry enough to know what is going on in a general sense. Now is the time to dive in and explore emerging trends, companies, leaders, and community events and opportunities. See if you can find one good source for news and events that you can check once a week to stay connected.

 

Exercise Your Creativity

If you’re a creative professional, then creativity is your life-force and money-maker. To keep it flowing through your business, exercise it in another area. If you’re usually behind the computer, get into nature, pot some plants for your office, try out a sport with some friends, or go for a walk in the park. If you are a visual artist, bring that search for beauty into making a beautifully decorated cake, flower arrangement, or card for a loved one. Get to that craft project that you have 200 pins about but have never tried once. Pick up a book, especially myths or fairytales, and let your imagination run wild.

 

Connect With Creatives

Nothing is quite as reassuring as connecting with your creative tribe who know what it’s like. Use your down time as an opportunity to explore new questions, troubleshoot issues, or just have a cocktail and act like a person for a minute. Happy hour was made for hardworkers. Go get it.

 

Get In Your Hammock

Yes.

You read that right. Grab a book, blog, or whatever it is you love to read (but never get to!), put together your favorite summatime libation (I’m loving ice water with cucumber and lemon sliced in), and head out to your hammock for an hour or two. Need inspiration? Check out what I’ve been reading in my hammock office, over here on Instagram.

 

I’d love to hear how you use your down time, and what you do in those illusive moments when you actually have nothing on your to do list. Let me know by writing to me about it at rebecca@coroscreative.com.

 

Happy downtime.

~Rebecca

Running Out of Steam?

Creative entrepreneurs dream big and work hard. But the road that leads to stability and independence is long and sometimes grueling. There are days where it seems basically impossible that a new client will come through your door. Or where you feel like your marketing efforts have come to naught (i.e. your latest Facebook post still only has three likes, and one of them is from your mother). There are days when we feel just plain run down and run out of steam.

“I think I can,” turns into “I thought I could.”

It’s easy to hit these moments and feel like something wrong is happening. Like something should be different. Like we should know what to do next. But the reality for most creative entrepreneurs is that we don’t know what’s next, which is what makes it creative (and, dare I say, fun).

These are the moments where we are getting exactly what we asked for. Sound crazy? Here’s how I see it.

Becoming an entrepreneur means a willingness to make it up as you go. The vision to create your life by your own rules. The drive to make that happen. A drive which takes us off the road of normal life and into the wild blue yonder of The Unknown, which is the destination we had been aiming at all along.

Arriving at these moments is what we have been waiting for. They are opportunities to take a good look at what we’ve been doing, assess what works and what doesn’t, consider new strategies, and ask ourselves what we really want.

The unknown is where the magic happens

Where we come up with ideas that we have never before thought. Where we can really start to go off the grid and create our life and work as we dream of it.

So here you are.

It’s the moment you’ve been waiting for.

Take a deep breath.

Embrace the discomfort of now knowing.

And get to building your dream.

Good luck.

~ Rebecca

 

 

Website Audit for Creative Entrepreneurs

There’s a lot of great information out there about how to create a beautiful website for your business. Everything from exposure to the latest design trends to gorgeous stock photos are a few clicks away. Getting the most from the resources that are available takes knowledge, experience, and a little bit of expertise. So, we’re launching a small but powerful service to help creative professionals get the most out of what they have with a little advice from the professionals.

When you signup for our monthly letters for creatives, you get a full website audit that includes testing and recommendations on:

  • Overall website layout and design
  • Clarity of brand identity, offering, and audience
  • Ease of navigation and use
  • Mobile-friendly and responsiveness
  • Current industry standards
  • Effective use of blog, social media, and interactive elements

To book your Website Audit, complete the signup form below. We will never sell your information, and you will hear from us about once per month with updates and encouragement for creative entrepreneurs and small business owners.

[contact-form subject='[Coros Creative %26amp; Consulting’][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][/contact-form]

Integrated Entrepreneurship

Integrated Entrepreneurship is about helping creative professionals better align who they are with what they do. It’s a 2-hour workshop for creative professionals who are ready for a new approach to business and branding.

You are ready to overlap the personal and professional; to do great work, set great aims, and act with deep integrity. But when you start, you overthink it, get confused, and end up lost in the process. We can help.

We believe great work is possible when you know who you are, what you do, who you serve, and how you deliver. Great aims are achievable when you tell a story which motivates action. Your Brand Story is a clear, complete, and compelling story that shares who you are and what you do for the people who will benefit the most from working with you.

Integrated Entrepreneurship is a platform for you to craft your own Brand Story with authenticity, vulnerability, and courage. We will guide, encourage, and support you to:

  • Define success for yourself
  • Articulate your vision of greatness for your business
  • Declare who you are and why your work matters
  • Get daringly narrow on identifying your perfect-fit clients
  • Boldly traverse the overlap of the personal and professional

At the end of the workshop, you will leave with your own complete and personal Brand Story. You will not overthink it. You will not be confused. You will know exactly where you are going. You will have a guiding star for building a business integrated with who you are and what you value most.

In addition to the workshop, you will have access to a complimentary 30-minute one-on-one business coaching session on the topic of your choice.

The next Integrated Entrepreneurship workshop will be held in Oslo, Norway on Thursday, April 23rd at 6:30 pm at the Unity Center. Spaces are limited.

Sign-up through our Facebook event by here: Integrated Entrepreneurship Workshop on Facebook.

Or reserve by completing the form below:

[contact-form subject='[Coros Creative %26amp; Consulting’][contact-field label=’Your Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Tell us why you are registering for the Integrated Entrepreneurship Workshop’ type=’textarea’ required=’1’/][/contact-form]

Website Spring Cleaning

Spring is here. And it’s time to “spring clean” just about everything. This means shaking out and shaping up the old, aligning it with those resolutions we made, and charging forward into the year with fresh energy and a revived outlook. When it comes to spring cleaning for your business, your website is a great place to start. Here are the four things to ask yourself as you get your website into shape:

1) Does it share who I am?

Take a good look at the overall content and see if it really tells people about you, your values, why you’re in business, and why they should trust your creative expertise. If your website comes up short, consider modifying your content to include:

  • Custom photography – Show them who you are. Images are a powerful way to differentiate you from your competitors. And your perfect0fit clients are more likely to recognize you if you put yourself out there.
  • Personalized copy – Write your own story. It’s tempting to go for high-level “professionalism” when telling the story of how we got where we are. But don’t do it. Sharing the bruises and bumps and humanness that makes you who you are shows you are trustworthy and honest.
  • Your Vision – Tell them why you’re in business in the first place.  However near or far we are to that vision is irrelevant. Share what inspires you, the big picture of where this is all heading, and the dream they can help make a reality by participating in. We all want to know that our lives matter. Include them in the things that matter to you most.

2) Does it share what I do?

In a way, this is the easiest question to answer. But don’t be fooled by appearances. Your website should tell your perfect-fit clients exactly how you can help them and exactly how they can buy that help from you. If you’re stuck, try:

  • Your Core Expertise – Share your specific strength, what we call your core expertise.
  • Service Menu – Nothing speaks as clearly as laying it all out, service by service or product by product.
  • Service Areas – Share the kinds of services you offer. Consider what you offer from the clients perspective. What do they call it? How do they search for it? How will it make their lives better?

3) Does it share who I serve?

This is often the most challenging question to answer, partially because creative entrepreneurs and small business owners are often afraid to lose clients by being too specific. So, we dare you to get daringly narrow and hone in on the specifics of who your perfect-fit clients truly are. Here are some questions to help you hone in on your perfect-fit clients (because you can never be too narrow):

  • Who will get the most benefit from what you offer? Why?
  • What are the main challenges that your creative expertise can help people overcome? Who faces these challenges?
  • Who do you most enjoy working with and how can you tailor your services to meet their needs?
  • Remember: the best way to attract clients who will love working with you is by being honest and open about who you are. Conversely, this will repel the people who wouldn’t have really enjoyed working with you in the first place. Call it a win-win and never look back.

4) Does it share how I deliver?

Sharing what you do is a promise. Sharing how you deliver on that promise builds credibility.

  • Process overview – If your business lends itself to personalized services, give possible clients a clear overview of what working with you will look like: where they will start, what you will address, and where they will end up when it’s all said and done.
  • Manage expectations – Even if we do great work, we can’t do everything. Make it clear what you can help them with. Consider compiling the details of what it will be like to work with you and putting it out there for the world to see.
  • Show examples – Get right to the point and help them see how you’ve delivered for past clients. In addition to testimonials, show samples.

And finally, give it a good sweep for edits, broken links, and consistency.

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Bonus! For April only we’re offering a free Website Spring Cleaning. We’ll review your website for the four business areas above, and give you detailed feedback on what you can do to make it better.  Contact us to get started, here.