In the three years since launching Coros, we have had one wild and wonderful ride. When we launched, we dedicated ourselves to using our powers in business development, brand excellence, and leadership coaching to help creative people and organizations do what they love and live the life they believed in.
And it has been amazing. We’ve worked with over one hundred creative people and organizations, helping them find clarity in their professional vision and personal success through putting it into practice everyday. We’ve been there to hand people the tools to dig deep when answering the big questions. We’ve created beautiful brand experiences. We’ve made mistakes, and learned to hold our own with (some) grace. We’ve been inspired by the courage and veracity of people following their dreams, especially when facing the realization that their dreams have changed. And we have really truly learned that leading workshops is not our strength. (Thank you, Oslo.)
To all the people we’ve worked with: thank you for making our dream a reality. It would not have been possible without you. And we could not be more grateful.
Now, if this is starting to sound like a breakup letter, don’t worry. We’re not going anywhere. But we have been doing some soul searching. And we are getting ready to take action on a vision and mission that we deeply believe in.
We’re getting ready to take on how healthcare entrepreneurs do business. The urgent need for new business models and strategies in how effective healthcare is delivered is abundantly evident. Providers need it. Patients need it. Families need it. Communities on all scales need it.
We all know better ways are out there. Over the years, about a quarter of our clients have worked in healthcare, everything from rural clinics and hospices, to alternative medicine providers and ol’ fashioned M.D.’s, as well as the California Department of Health Care Services. When it came down to it, each was as deeply concerned with the state of healthcare today as the rest of us. And while there are many excellent examples of healthcare innovation popping up, healthcare entrepreneurs need help putting them into practice.
In 2016 and beyond, we are committing ourselves to using our powers for a vision we believe in: towards helping creative entrepreneurs in healthcare deliver the kind of care that inspired them to go into medicine in the first place. We’ll be helping them reflect and define their vision, build brand experiences that share their values, and coach them through the cultural change that comes with being a leader in your industry.
For now, we will still take on projects with creative entrepreneurs from other disciplines. But things around here are going to start looking a little different. You’ll start to see more articles about the healthcare issues and topics that we’re passionate about addressing. You’ll learn about leaders across the broad spectrum of healthcare delivery who inspire our work. And maybe you’ll turn out to be a provider who jumps on the healthcare revolution bandwagon with us and takes the deep dive into building a practice aligned with your vision. However you decide to engage, thank you for sharing the journey.
We look forward to all the wild and wonderful this next chapter has in store.